Event Based Reporting

Last updated September 4, 2019

Overview

Event reporting allows you to view reporting for events via an online dashboard or extended reporting via file download.  You are able to view statistics for both live and on-demand events.

Quick links

 

Viewing Event Reports

From the Events tab, click on the event you wish to view a report for. Clicking on Report Setup will take you directly to the event reporting page where certain default report items are selected for you. 

Alternatively from the Reports tab, you can view all of the events created in your account, navigate to your required event and click 'Event Report'.

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Choosing Report Options

Your event by default will display a Standard Report. To create a custom report click Show all options.

1.   Firstly, select the show more options button, here you can select the data range of the report. This can either be all data for that event or a custom data range using the calendar/date selectors.
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2.    Select the options in the Report Types that you would like to see displayed in your report. Please be aware depending on the configuration of your event some Report Types may not be applicable for your event and return no data.

3.    Select the event session/s that you require to be included in your report. This can either be the Live Event Session, the On Demand Session or both. For more complex virtual events you may see multiple session options to choose.  If you are running a standard live event there may just be the one single session option to select until the event is turned into an On Demand. 

4.    Once you have made your changes, click Save New.

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5.    Give the report a unique name and click Save.

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6.    You will then be able to view your report and a shareable URL will be created. You can navigate between different saved reports through the left hand menu.

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Understanding Reports & Engagement Scoring

Top Level Event Statistics

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1. Registrations - The total unique registrants for the event. If an individual registers more than once with the same email address their original details will be updated and they will only appear as a single registration. You can click the download icon which will generate a report you can view online or download as a .csv file.

2. Registration Page Visits - The total number of times the registration page has been visited. A single person may attend the registration page multiple times.

3. Registration Conversion Rate - The total number of registrations divided by the total number of registration page visits. This statistic will help you understand if items such as your event title, amount of content and number of registration fields are helping to convert visitors to the page into registrations.

4. Attendees - The total unique number of unique attendees who have visited the main event presentation page. If the same user views the live and on-demand version of the event they will still be a single unique attendee. You can click the download icon which will generate a report you can view online or download as a .csv file.

Important: If a user registers two weeks before an event and instantly navigates straight to the main event page, they will be classed as a unique attendee event though the live event date is still two weeks away. Previously for a live event an attendee would only be classed as having attended only if they visited the main event page during the date and time of the live event including an hour either side of that date and time.

5. Attendee Page Visits - The total number of times the auditorium page where attendees view the event have been visited. A single individual may attend the page multiple times.

6. Attendee to Registration Conversion Rate - The total number of registrations divided by the total number of attendees.

7. Average Event Engagement - The total event engagement is based upon the average of individual attendees engagement scoring. Individual attendees engagement scores can be viewed on the 'Attendees Report'.

An individuals Engagement is calculated upon the following event items:

  1.  Event Viewing Duration (60%) - If you have a live event scheduled for 1pm with a 30 minute duration, and an attendee is active on the page for the whole of that time period they will achieve a score of 60% for the event viewing duration. If they attended for only 15 minutes of the live event duration time they would achieve a score of 30% for event. 
  2. Polls Answered (10%) - If you answer one or more polls during an event you will gain a score of 10% for polls answered.
  3. Submitting a text question / chat message (20%) - If you ask one or more questions or submit one or more chat messages (event setup allows for either Q&A or chat) you will gain a score of 20%.
  4. Document & Link Downloads (10%) - If you click one or more document or link downloads in the documents section of the event you will gain a score of 10%.

Total Individual Engagement Score =  Event Viewing Duration % + Polls Answered % + Question or Chat Asked % + Document/Link Download %

NOTE: If your event is configured without one of the above event elements then attendees will never gain an engagement score of 100%. Attendees will stay engaged during an event the more they can interact with different event elements.

 

Individual Chart Overview

Once you view a report all report types selected in the dashboard will appear for you to view.

The reports can be displayed in a number of formats depending on the report type. These can be selected via the appropriate button (column, bar, pie chart, etc).

chart-1To generate a spreadsheet for any of the reports generated click on the 'Download icon' to the side of any individual section. This will generate a view-only online option with a downloadable Microsoft Excel version which can be edited once downloaded.

Larger image versions of each report section can be viewed by clicking the icon at the bottom right of each section.

Reports Generated

Registrations and Attendance - Count

Displays the number of registered users compared to number attended users. You can also compare the live event stats to your auto created on-demand version.

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Attendees per minute - Count

Displays the average attendee viewing duration

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Auditorium Page Visits Per Referrer - Count

Shows a count of auditorium visits broken down by referrer for each event session selected.

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Document and Link Clicks - Count

Displays the number of times each Document and Link listed on the Auditorium have been clicked (ExtrasDocuments & Links section).

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Pass/Fail for Graded Polls (CPD) - Count

If Graded Polls have been included, the pass/fail results of these will be displayed.

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Known/Anon Attendees - Count

Shows the known compared to anonymous attendances and sessions.

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Poll Results

Shows the poll results for all event sessions selected.

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Questions Asked/Answered - Count

Shows the number of questions asked and how many of those questions have been answered.

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Viewing Duration - Average

Shows the average viewing time per attendee (the total amount of time viewed divided by the number of attendees) and the average viewing time per attendee web session (the total amount of time viewed divided by the number of attendee web sessions) for each of the event sessions included in the report.

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User Journey Report

A User Journey Report can be generated to include all reporting information within one spreadsheet document.

    1. Select the Event you wish to generate a User Journey Report for and click the User Journey Report button.
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    2. On the popup, check box that states Create Extended Report and click 'Proceed'.

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    3. You will be taken to the Reports Tab. NOTE: The User Journey Report will take 24 hours to generate. 

      Once generated, a green tick and a download button will appear and you will be able to download the Excel  document.

      Note: Two excel documents will be available. 
      The first will be the Channel Event Activity Report and the second will be the Channel Events Report.

Report URL

Users are able to share a direct reporting URL allowing viewing of a specific reporting page without requiring a platform login. The report can be tailored to include specific reporting filters as demonstrated above.

These links will allow access to the specific event report page without the ability to navigate to any other areas within the WorkCast Platform.

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