Learn how to add a referrer tag to track the registration/auditorium source.
Adding a referrer tag
The WorkCast platform allows tracking of registration/auditorium source through the use of referrer tags that can be added to any WorkCast registration page or event auditorium link.
If you want to track where your registrations are coming from, add your referrer to the end of the Registration Form URL.
If you want to track where your attendees are coming from, then you can add your referrer to the end of the Event Auditorium URL.
This allows unique registration page links to be used for different marketing campaigns, organizations, individuals, or sources. If the referrer tags are used this data is then returned in the registration reports for the event.
Adding a referrer tag to a registration page is extremely simple and can be done on any WorkCast Platform generated link. Simply add &referrer= to the end of your page URL then your trackable referrer code.
For example:
http://www.workcast.com/register?cpak=9290716823745500&referrer=insite
In this example, anyone registering with this link will show in the registration report with insite in the referrer column.
You are able to do the same for your event auditorium link, for example, if you're promoting the link to people who have registered, add the same &referrer= to the event auditorium link and you'll see that within reporting also.
You can use social media, comms, or even self-created referrer codes for this. For example:
- &referrer=Email
- &referrer=Facebook
- &referrer=LinkedIn
- &referrer=SponsorName
Notes:
- There is no limit on the number of referrer tags you can use, simply add to the end of the registration page address and this will pull through to the reporting.
- Do not use spaces or special characters in the referrer text as this will affect your reporting.
- In order to make the most of the referrer, try to make the tag as relevant as possible. For example - &referrer=twitter_[[date of event]].