The WorkCast platform allows tracking of registration source through the use of referrer tags that can be added to any registration page link. This allows unique registration page links to be used for different marketing campaigns, organisations, individuals or sources. If the referrer tags are used this data is then returned in the registration reports for the event.
Adding a referrer tag to a registration page is extremely simple and can be done on any WorkCast Platform generated link. Simply add &referrer= to the end of your page url then your trackable referrer code.
For example:
http://www.workcast.com/register?cpak=9290716823745500&referrer=insite
In this example anyone registering with this link will show in the registration report with insite in the referrer column
You can use social media, comms or even self created referrer codes for this. For example:
Notes:
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