Find out what field mappings are available to integrate with your marketing automation tools.
WorkCast has a series of standard registration and attendance source field mappings available to integrate with your marketing automation tools. These are all the elements of your event that reporting data can be generated directly to your sales or marketing platform.
Eloqua, HubSpot, and Pardot Standard Integration Options
Registration - Registration Context Id
Registration - Managed Event Id
Registration - Webcast Event Id
Registration - Webcast Event Title
Registration - Webcast Event Date and Time
Registration - Contact Id
Registration - First Name
Registration - Last Name
Registration - Email Address
Registration - Phone Number
Registration - Job Title
Registration - Company Name
Registration - Lead From
Registration - Referrer
Registration - Date Registered
Registration - Is Subscribed
Registration - Address Line 1
Registration - Address Line 2
Registration - Address Line 3
Registration - City
Registration - Postcode
Registration - Title
Attendance - Webcast Event Id
Attendance - Webcast Event Title
Attendance - Webcast Event Date and Time
Attendance - First Name
Attendance - Email Address
Attendance - Job Title
Attendance - Webcast Event Session Id (unique auditorium browser session visit)
Attendance - Webcast Event Media Session Id
Attendance - Attendee Id
Attendance - Title
Attendance - Surname
Attendance - Company Name
Attendance - Address Line 1
Attendance - Address Line 2
Attendance - Address Line 3
Attendance - City
Attendance - County Or State
Attendance - Postal Code
Attendance - Country Code
Attendance - Phone Number
Attendance - Date Attended
Attendance - Segment Descriptions
Attendance - Segment Values
Attendance - Time Viewed
Attendance - Date Left
Attendance - Referrer
Polls - Webcast Event Title
Polls - Email Address
Polls - Job Title
Polls - Attendee Id
Polls - Surname
Polls - Company Name
Polls - Address Line 1
Polls - Address Line 2
Polls - Address Line 3
Polls - City
Polls - County Or State
Polls - Postal Code
Polls - Phone Number
Polls - Media Title
Polls - Question Text
Polls - Question Choices
Polls - Answer Text
Polls - Answer Position
Polls - Question Date
Polls - First name
Polls - Webcast Event Poll Queue Session Id
Polls - Webcast Event Poll Queue Question Id
Questions - Webcast Event Title
Questions - Email Address
Questions - Job Title
Questions - Attendee Id
Questions - Surname
Questions - Company Name
Questions - Address Line 1
Questions - Address Line 2
Questions - Address Line 3
Questions - City
Questions - County Or State
Questions - Postal Code
Questions - Phone Number
Questions - Media Title
Questions - Question Text
Questions - Answer Text
Questions - Question Date
Questions - First name
Questions - Viewer Email
Questions - Question Position
Questions - Webcast Event Viewer Question Status Description
Questions - Webcast Event Viewer Question Type Description
Questions - Webcast Event Chat Queue Session Id
Questions - Webcast Event Chat Queue Question Id
Documents & Links - Managed Event Id
Documents & Links - Webcast Event Id
Documents & Links - Webcast Event Title
Documents & Links - Email Address
Documents & Links - Webcast Event Session Id
Documents & Links - Attendee Id
Documents & Links - Date Attended
Documents & Links - Documentation Id
Documents & Links - DocumentationTitle
Documents & Links - Documentation Description
Documents & Links - Documentation URL
Documents & Links - ClientIp
Documents & Links - BrowserType
Documents & Links - Browser Version
Documents & Links - Browser Platform
Documents & Links - Account Id
Documents & Links - Webcast Channel Id
Documents & Links - Webcast Event Attendee Document Tracking Id
Salesforce Standard Integration Mappings
Standard WorkCast integration fields will be pushed to either a lead or contact. If a lead exists the fields would be pushed against a lead. If a lead does not exist it will look for a contact. If neither exists it will create a new lead.
LEAD
| Salesforce | WorkCast |
| FirstName | Firstname |
| LastName | Surname |
| Salutation | Title |
| Title | JobTitle |
| Company | CompanyName |
| Street |
AddressLine1 AddressLine2 AddressLine3 |
| City | City |
| State | CountyOrState |
| PostalCode | PostalCode |
| Country | CountryCode |
| Phone | Phone1 |
| LeadSource | Webinar |
CONTACT
| Salesforce | WorkCast |
| FirstName | Firstname |
| LastName | Surname |
| Salutation | Title |
| Title | JobTitle |
| MailingStreet |
AddressLine1 AddressLine2 AddressLine3 |
| MailingCity | City |
| Mailing State | CountyOrState |
| MailingPostalCode | PostalCode |
| MailingCountry | CountryCode |
| Phone | Phone1 |
| LeadSource | Webinar |
ACTIVITY
| Salesforce | WorkCast |
| AcitvityType | Event |
| ActivityDate | Registration Date Time or Attendance Date Time |
| Subject | Webinar Registration or Webinar Attendance |
| DurationInMinutes | 0 |
| ActivityDateTime | Registration Date Time or Attendance Date Time |
| WhoId | Lead / Contact Id |
| Description | 10 x Poll Questions and Answers 5 x Chat Messages and Replies |
Marketo Standard Integration Fields
The following table shows the standard WorkCast Registration fields and where they are placed in your Marketo account.
| Marketo | WorkCast |
| Firstname | firstname |
| Surname | lastname |
| Title | title |
| JobTitle | jobtitle |
| CompanyName | company |
| address |
addressline1 addressline2 addressline3 |
| city | city |
| state | county |
| postalCode | postcode |
| country | countrycode |
| phone | phone1 |
| leadSource | 'Webinar' |