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Using a Referrer Link

Last updated November 22, 2016

Adding a referrer tag

The WorkCast platform allows tracking of registration source through the use of referrer tags that can be added to any registration page link. This allows unique regstration page links to be used for different marketing campaigns, organisations, individuals or sources. If the referrer tags are used this data is then returned in the registration reports for the event.

Adding a referrer tag to a registration page is extremely simple and can be done on any WorkCast Platform generated link. Simply add &referrer= to the end of your page url.

For example:

http://www.workcast.com/register?cpak=9290716823745500&referrer=insite

In this example anyone registering with this link will show in the regsitration report with insite in the referrer column

Notes:

  • There is no limit on the number of referrer tags you can use, simply add to the end of the registration page address and this will pull through to the reporting
  • Avoid spaces or special characters in the referrer text as this may effect your reporting
  • In order to make the most of the referrer try to make the tag as relevant as possible. For example - &referrer=twitter_20160112 or &referrer=email_20171211

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